New Brand Identity
Updated: Apr 19
GoOllie Unveils New Brand Identity, Colors, and Logo, Reflecting the Company's Commitment to Innovation and Luxury in Private Jet Travel.
GoOllie, the online booking platform for private jets, has recently undergone a significant rebranding effort. The brand has been updated with a new identity, logo, and color scheme that reflects the company's vision for the future.
The new identity of GoOllie is based on the company's mission to provide a more innovative and efficient approach to booking private jets. The company's new logo is an amalgamation of the two letters, "G" and "O," representing Go and Ollie in one single motion. The two letters connect in a way that looks like an infinity symbol, symbolizing the company's vision and commitment to continuous innovation and progress in improving the private jet industry.
The design also emphasizes the idea of limitless possibilities and the company's goal of pushing the boundaries of what is possible. GoOllie aims to create a better experience for customers, and the new logo reflects this aspiration. The infinity “Go” symbol in connection with the O in “Ollie”, represents the three founding members of GoOllie: Bent, Rasmus & Lærke.
The colors of the new logo have been updated to reflect a more luxurious and sophisticated approach to private jet travel. The midnight blue color conveys a sense of elegance and sophistication, while the gold and silver colors represent luxury and exclusivity. These colors create a bold and striking visual identity that sets GoOllie apart from its competitors. In a departure from the company’s previously fun and energetic colour scheme, the new colors are more refined and sophisticated which aids in portraying a modern, innovative and luxurious vibe.
As part of its recent rebranding effort, GoOllie has also updated its font selection to better align with its new identity and color scheme. The company has chosen to use Gill Sans and Montserrat as its primary fonts, each of which brings a unique style and personality to the brand.
Gill Sans is a classic sans-serif font that was designed by Eric Gill in the 1920s. It has become a staple in the design world and is often used in branding and advertising due to its clean lines and legibility which helps to convey a sense of professionalism and authority, while still maintaining a contemporary and fresh vibe. This fits in well with GoOllie's new brand identity, which emphasizes luxury, sophistication, and innovation.
Montserrat, on the other hand, is a more modern and playful font that was designed by Julieta Ulanovsky in 2010. It has become a popular font in recent years and is often used in branding and marketing materials due to its unique personality and versatility. Montserrat has a fun and lively feel that adds a touch of personality to GoOllie's new branding. The font's rounded edges and playful curves help to convey a sense of energy and excitement, which is well-suited to the company's innovative approach to private jet travel.
By using a combination of Gill Sans and Montserrat, GoOllie has created a font selection that is both sophisticated and approachable. The combination of the two fonts allows the company to strike a balance between professionalism and personality, conveying a sense of luxury and exclusivity while still maintaining a modern and fresh vibe. By carefully selecting fonts that align with its values and mission, the company has created a visual identity that is cohesive, compelling, timeless and modern.
In addition to the new logo and color scheme, GoOllie has updated its website, application and marketing materials to reflect the new brand identity. The website now features a sleek and modern design that is easy to navigate and showcases more professionalism in the company's services.
The new branding has been well-received by customers and industry experts alike. Many people have commented on the sleek and sophisticated design of the new logo, as well as the luxurious and exclusive color scheme. The new branding has also helped to position GoOllie as a leader in the private jet travel industry, with many people now associating the company with innovation and luxury.
The rebranding effort has also helped to create a sense of unity and purpose within the company. By embracing a new identity that reflects its values and mission, GoOllie has created a stronger sense of identity and purpose among its employees. This has helped to boost morale and motivation, leading to increased productivity and creativity within the company.
Overall, the new identity, colors, and logo of GoOllie represent a significant step forward for the company. By embracing a new identity that reflects its values and mission, GoOllie will position itself as a leader in the private jet travel industry and will create a more sophisticated and exclusive image for the brand.